Dog lovers across Australia are becoming more selective than ever when it comes to what they’re putting in their furry friend’s bowl. As awareness grows around pet health and longevity, 2025 has seen a major surge in demand for premium nutrition and functional treats.
At We Know Pets, we’re seeing more pet parents prioritise natural ingredients, digestive support, skin and coat health, and long-term wellbeing in their dog food choices. One brand that ticks all those boxes (and more) is Phoenix Dog Food.
Why Phoenix is Winning Hearts (and Tails!)
Phoenix Dog Food is made with nutrient-rich ingredients tailored to support your dog’s specific life stage and lifestyle needs. Whether you have a playful pup, an active adult, or a golden oldie, there's a formula that suits.
Here’s why it’s flying off our shelves:
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Aussie-made with premium proteins like lamb, barramundi, or kangaroo
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Contains prebiotics and superfoods for digestive and immune health
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Supports shiny coats, strong joints, and lean muscle maintenance
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Free from artificial nasties, fillers, and added grains
Plus, it’s vet-recommended and loved by even the fussiest eaters.
Each ingredient in Phoenix is selected for a purpose. For example, Phoenix Adult Ocean Fish & Barramundi Grain Free Dog Food is a specially formulated diet for dogs with sensitivities. It contains optimum omega-3 and omega-6 oils, which promote healthy skin and coat, while sweet potato provides a natural, digestible source of energy. Prebiotics and superfoods like blueberries and spinach help keep your dog's gut flora in balance and support their immune system. It's food that nourishes from the inside out.
Bonus Points: Planet-Friendly Packaging
It’s not just good for your dog – it’s good for the planet too. The Phoenix packaging is recyclable and can be placed straight into your yellow-lidded recycling bin at home. This means less plastic waste and more sustainability in your shopping choices.
We love that Phoenix makes it easy for pet parents to reduce their environmental pawprint without compromising on quality. It's one more reason this brand aligns with the values of eco-conscious dog owners. We love hearing how much our 4-legged customers love the food through Google reviews!
Add a Functional Treat to Boost Wellness
Pair Phoenix with our range of natural, functional treats that target common pet health concerns like dental health, hip and joint support, and calming. These treats aren’t just tasty – they’re backed by science to support your dog’s health from the inside out.
Our Fit 'n' Flash treats are a great option for dogs needing low-fat, high-protein snacks. They're made from 100% natural Aussie meat and are ideal for dogs with sensitive stomachs or those watching their weight.
Fresh, Raw & Real – The Pip Eats Difference
For pet parents who want to take nutrition a step further, feeding fresh and raw is fast becoming the gold standard. At We Know Pets, we proudly stock Pip Eats – a range of delicious, human-grade meals made right here in Australia.
Available in our freezer section, Pip Eats meals are portioned for convenience and can be served raw or lightly cooked, depending on your dog’s preferences. They're made with human grade meat and fresh vegetables — no preservatives, no fillers, and absolutely no nasties.
Pip Eats is perfect for dogs with allergies, sensitivities, or owners looking for a more natural, whole food approach to mealtime. Whether you're new to raw feeding or already a convert, you'll love the simplicity, quality, and health benefits these meals offer.
Grab a pack (or ask us for a sample) during your next visit and feel good knowing you’re giving your dog food that’s as close to nature as it gets. Did we mentio that Pip Eats uses planet friendly packaging too! Yep, even the plant based plastic can go into your home compost!
Visit Us In-Store or Online
Whether you’re starting your puppy on the right paw or upgrading your senior dog’s diet, we’re here to help. Pop into our store at the Intersection, Bowral for expert advice or explore our full range of dog food and treats online at www.weknowpets.com.au.
© weknowpets 2025
